ad:tech New York: The Business of Modern MarketingJun 6
Image by tineke_pauw via Flickr
- What: ad:tech New York: The business of modern marketing
- Where: New York Hilton
- When: November 3 – 6, 2008
- Who: Marketers, advertisers, publishers and vendors/service providers
If you are in a business that requires you to have conversations with your current clients (and potential ones), this conference will help you much in achieving your goal to sell or provide service to others. This conference surely tackles everything under modern marketing, making the participants learn from high level overview keynotes to workshops that focus on performance. Keynote presentations will be imparted by Nick Brien, worldwide CEO of Universal McCann. He will tackle things regarding the different opportunities and challenges companies and individuals might encounter in this new media age. He emphasizes the need of industries to focus on new models of media and of communication interdependence.
Stuart Elliot of The New York Times also points out the importance of the efforts of companies to engage in new technology to satisfy and connect their customers and prospects. Other notable speakers include Susan Whiting (Executive VP of The Nielsen Company), Beth Comstock (President of Integrated Media), Carla Hendra (Co-CEO of Ogilvy North America), Peter Blacker (SVP of Telemundo), Imran Khan (Managing Director of JP Morgan Research), Ted McConnell (Director of P&G’s Interactive Innovation Group), Nada Stirrat (EVP of MTV.com) and other notable speakers that will contribute to the marketing know-hows of the people. The exhibit is for free and for those who wish to promote their ventures, they will be given the opportunity to exhibit on the 3 floors of the expo site.
