ad:tech Chicago: Mastering Brand Performance and Effective Marketing Solutions
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- What: ad:tech Chicago: Mastering brand performance and effective marketing solutions
- Where: Navy Pier (Festival Hall B, Lobby 2, 600 East Grand Avenue, Chicago, IL)
- When: August 5 – 6, 2008
- Who: Professionals and amateurs in SEO and SEM.
The ad:tech Chicago conference will be one of the biggest conferences in the world of SEO and SEM. Speakers from world-renowned companies such as Kraft, Google, Digitas, CBS, Yahoo!, ConAgra Foods, Kimberly-Clark, Comscore and others will impart their secrets regarding internet marketing. The two key speakers include Kevin Kells, CPG Industry Director of Google and Clay Shirky, author of the book Here Comes Everybody. Kevin Kells has been helping companies to boost their marketing strategies for them to have more customers and clients. Through the company he is working for (Google), he acts as a bridge between the companies and the consumers for the former to reach the latter wherever the latter may be. His clients include Unilever (Pond’s), Revlon and Diageo (Guinness). Clay Shirky on the other hand, is a writer, consultant and teacher of internet related issues. In his recent book, he tackled on how organizations and the like can benefit from content production and dissemination.
The conference per se will last for 2 days, followed by an exhibit by 20 prominent companies that use internet marketing (mostly companies that are in the communications field). Sessions will include tactical and practical advise from leading marketers and companies, Making Mobile Work: Real World Examples, Sneaky Search Tricks and Driving Innovation: A Practical Guide to Leveraging Emerging Media.
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